Discuss: Buying Content Tools: Six Jobs, Not Forty Apps
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Read it on Z MediaOpenThis is the discussion thread for our podcast episode Buying Content Tools: Six Jobs, Not Forty Apps.
Most marketing teams shop for content tools the wrong way, grabbing a favorite app for every task until they end up juggling six logins and a mess of handoffs. Claire and Grant break down a buyer's guide that reframes the whole category around six real jobs a content operation needs done, not a pile of app...
What did you think of the episode? Questions, pushback and your own experience are all welcome.