Discuss: Buy Outcomes, Not Features: Picking AI Marketing Tools That Work

This is the discussion thread for our podcast episode Buy Outcomes, Not Features: Picking AI Marketing Tools That Work.

Every week brings a new ranked list of AI marketing tools, but grading them on features instead of outcomes is how teams end up with expensive tabs that barely move the needle. Claire and Grant break down the one test that actually separates a tool worth buying from one that just adds busywork. In this episode: Why...

What did you think of the episode? Questions, pushback and your own experience are all welcome.