Discuss: Reddit plans login-first shift as Google referrals fall by 1 million a week

This is the discussion thread for our news brief Reddit plans login-first shift as Google referrals fall by 1 million a week.

Reddit is trading open-web reach for logged-in engagement after AI search cut its referral traffic, a signal for any brand that relies on Google clicks.

What does this change for you or your team? Share your take.