AI News
AI companies back shared robots.txt signal for training opt-outs
OpenAI, Google, Microsoft and Anthropic back one robots.txt token for AI training preferences, but support arrives in stages and Microsoft changes existing tags.
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OpenAI, Google, Microsoft and Anthropic back one robots.txt token for AI training preferences, but support arrives in stages and Microsoft changes existing tags.
AI News
New BrightEdge data on ChatGPT and Google AI Overviews shows established travel brands winning most categories, with gaps for experience-driven content.
AI News
Developers can now apply to put apps inside AI Mode and Gemini, under a policy that limits how apps compete to be chosen by the model.
AI News
A selloff followed record capex plans from four tech giants, and Alphabet's slower Search ad growth matters most to marketers who buy on Google.
AI News
A Metric Sherpa and Sprinklr study finds teams rarely set baselines or success metrics before launching AI, leaving ROI claims unsupported.
AI News
Alphabet's Q3 call linked part of a Search growth slowdown to AI Mode, a signal for marketers planning paid and organic search.
AI News
The S-1 gives marketers and content teams relying on Claude their first detailed view of the company's finances, enterprise growth and governance.
AI News
Reddit is trading open-web reach for logged-in engagement after AI search cut its referral traffic, a signal for any brand that relies on Google clicks.
AI News
The S-1 gives marketing teams and agencies a first detailed look at the finances and risks of a major AI vendor they may rely on.
AI News
Anthropic's S-1 puts hard numbers on revenue, enterprise customers and risks, which matters for any team building marketing workflows on Claude.
AI News
The S-1 gives marketing and content teams that rely on Claude a first detailed look at the vendor's revenue, customer base, governance and spending.
AI News
Anthropic's S-1 gives marketers and content teams relying on Claude a detailed look at the vendor's finances, customer base and risks.