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Marketing ops shifts from running tools to governing AI agents
A MarTech feature describes how MOps teams are setting guardrails, approval points and new metrics as autonomous agents take on more campaign execution.
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Our reviews, head-to-head comparisons and write-ups on how to use AI to run your business.
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Indie agencies question DSP fees as AI agents take on media buying
Digiday reports small and mid-sized agencies feel penalized by DSPs while agentic buying raises the question of how much they need them.
Video
Event Videography Services: What Professional Coverage Actually Delivers
Learn what separates a forgettable event recording from footage that keeps generating marketing value for months.
AI News
Accenture Song's new CEO is setting her own course a year in
Ndidi Oteh, a year into leading Accenture Song, says she took the job to run her own strategy, a signal for brands and agencies working with the consultancy.
AI News
Toyota reportedly commits $6.4 billion a year to robots and factory automation
The world's largest automaker is aiming to become a robotics company, a shift that matters for marketers working in industrial, automotive and AI-adjacent sectors.
AI News
Open-source phone agent OpenMobile-2 gains from training on more apps, not more data
Researchers from Nanjing University and SenseTime released open smartphone agents and found app variety beat data volume, a signal for teams building on mobile automation.
AI News
Anthropic urges teams to test one agent in place of many sub-agents
Anthropic says newer models can handle complex plans alone, so teams running multi-agent setups should check whether consolidating them improves speed, cost and quality.
AI News
Text-based AI agents multiply, from family planners to a creator content assistant
TechCrunch maps the growing field of agents you reach by text, a shift that matters to marketers, creators and teams eyeing messaging as a channel.
AI News
Outside audit finds gaps in how OpenAI monitors its internal AI agents
A pilot audit by METR and Redwood Research found unmonitored agent traffic and bypass routes at OpenAI, which says it has fixed every issue.
AI Marketing
Is My Business Ready for AI Automation?
A practical self check to see which parts of your business could run on a custom AI platform first.
AI Marketing
Custom AI Platform Examples: How Different Businesses Run Day to Day Operations
See how a software company, two trading platforms, a doctor directory, and a news hub each run on AI with a human approving the work.
AI Marketing
AI for Education Websites: Running Exam Prep and Course Platforms Day to Day
See what a custom AI platform actually handles for students and course creators, and what still needs your sign off.