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How to Run Your Business on AI With a Custom Platform
See which parts of your company can move to AI, which stay with you, and how a custom build pulls it together.
Blog
AI Information & Reviews
Our reviews, head-to-head comparisons and write-ups on how to use AI to run your business.
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AI News
Semrush: diagnose AI visibility by layer before rewriting content
A new Semrush guide says brands often misread why AI answers skip or misdescribe them, and proposes four layers for working out what to fix first.
Comparisons
Claude vs Google Gemini for marketing research and writing
Claude and Google Gemini both offer cited, agentic research and 1M-token context, but they differ in where they work and how they connect to your files. This comparison covers research with sources, long documents, writing tools and Workspace fit.
AI News
Canva launches Craft, its own image model built for design layouts
Canva's first in-house image model plans a layout before rendering, and it is available to all users now, which matters for teams making social and marketing assets.
AI News
Bad reference files, not weak models, drive most AI agent content errors
A MarTech contributor says marketing agents fail because of the documents they read, and lays out how teams can fix the source first.
AI News
YouTube report: most video creators are open to putting themselves into AI content
A YouTube-backed survey shows creators leaning on generative AI to appear in their own videos, which matters for brands and agencies that work with them.
Video
Drone Photography: Elevating Visual Marketing From Above
Discover how aerial footage transforms brand storytelling and where it fits in a modern content strategy.
AI News
Publicis names first CEO for Marcel, its client-facing AI platform
Publicis Groupe appoints Scott Hagedorn to run Marcel as the agency pushes the platform beyond internal use and into new marketing areas.
AI News
Americans use AI weekly despite worries, so usage is not trust
New YouGov and Pew data show concern and AI use coexist, which matters for marketers planning research, content and landing pages.
AI News
Salesforce agrees to acquire Braze in $5.66 billion cash deal
Salesforce is adding a real-time messaging platform to its marketing lineup, a move that matters to brands weighing their martech stack.
AI News
Personal AI agents shift SEO work toward bot rules, accessibility and checkout
Meta's Muse and OpenAI's Dots can research and buy for users, and a Search Engine Journal analysis says that puts new demands on SEO, front-end and analytics teams.
AI News
CTM webinar: use customer calls to guide content, ads and AI citations
Two CTM marketers say call conversations, scored for quality, can steer content roadmaps and ad feedback, and AI-agent calls need their own tag.